With more and more options in corner store coolers, the ability for teens to grab whatever’s cheapest is at an all-time high. To keep Fanta top-of-mind for the next generation of soda drinkers, break through the clutter on shelves, and celebrate the many different vibes of eclectic fans, It’s A Thing was made to feel discoverable and give our audience something to take co-ownership of as they represent their favorite flavor of Fanta.