As we observed the first Valentine's Day since the overturn of Roe v. Wade in the United States, a true act of love looked different. Chocolates and flowers just would not cut it, so we sent Cards to Nards. This campaign for global nonprofit World Vasectomy Day sent greeting cards directly to testicles, asking them to nut up and help prevent unwanted pregnancy.
THE ONE SHOW | SHORTLIST: CRAFT, WRITING
THE GAIL AWARDS | GOLD: HEALTHCARE
CAMPAIGN US BIG AWARDS | WINNER: NONPROFIT & HEALTH CATEGORIES
Credits
Agency: Tombras
CD: Maxx Delaney & Nick Troop
ACD: Maddie Lane & Kelly Cabaniss
Art Director: Caroline Robb
Copywriter: Megan Springer
Director: Drew Vaughan
Producer: Chad Hopenwasser
Editor: Anne-Laure D’Hooghe
Editorial Company: Rock Paper Scissors
Chief Purpose Officer: Lindsay Harris
Photographer: Jess Vaughan
Line Producer: Jonathan Hsu