Have you ever wished you could hit mute on all the “New Year, New You” B.S. that plagued our society every January? We partnered with RXBar to do just that. Our B.S. Blocker Truck took to the streets of New York to literally block “New Year, New You” ads in real life.
We also took over prime billboard placements across New York City, replacing “New Year, New You” B.S. with our own No B.S. messaging.
