For years, the phrases on Sweethearts have been sweet, but ultimately frivolous. Gen Z is now looking for real relationships with others. So this year, we made sure everyone knew our hearts meant what they said with Sweethearts Commitment Hearts.

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With simple tech, we were able to turn Sweethearts candies into scannable QR codes, allowing anyone who has a heart to immediately commit to what’s written on it.

Credits
Agency: Tombras
CCO: Avi Baliga
CD: Chris Brailey & Bryan Barnes
ACD: Maddie Lane & Kelly Cabaniss
GCCO: Jeff Benjamin
Director: Ben Sottack
Music: Elizabeth Maniscalco
Producer: Rachel Bohanon
Head of Production: Chad Hopenwasser
Editor: Adam Buco
Editor: Philip Tatler